The Challenge: Concept, shoot and edit an informative, creative and humorous NewVA Corridor Technology Council campaign in less than ...wait for it... 18 hours!

Faced with dwindling daylight, no scripts, no budget for actors and a client review by the next morning, it was obvious we would be working through the night.

The solution? A single actor, shot against a chroma key screen, delivering a clever and informative script while building a set in Carter Media's post-production studio.

At Carter Media we have the location, talent (that was willing to work at a moment's notice in the dead of night), props, experience and a passion for what we do that pulls it all together.

With two edits suites running through the night, a stack of pizza boxes and soda cans, we made our deadline!

By 8 AM the next day we had five videos to present the client. They were ecstatic about the results and accepted them with no other changes (seriously!)

See the results below.


"Hokie Nation"